In this podcast we speak with film director Charles Evans Jr. and Victor DeNoble. Mr. Evans is the director of Addiction Incorporated, a documentary film which examines the story of Victor DeNoble and his efforts to expose information about the tobacco industry that would forever change the way the industry operates
In the 1980s, Mr. DeNoble was a research scientist at a major tobacco company where he was tasked with finding a safer form of nicotine that would not cause heart attacks. He succeeded but in the process produced something that the industry had been denying and avoiding for years, scientific evidence that nicotine was addictive. Instead of remaining silent, DeNoble became an important whistleblower—testifying before congress and setting off a chain of events that has had a profound effect on laws regulating tobacco use.
As a lung health organization that spends a considerable amount of time on tobacco control and smoking cessation classes, we became very interested in this film and are happy to have Mr. Evans and Mr. DeNoble with us on the Breathe California Educational Podcast Series.